Reflection
1. How does your product use or challenge conventions AND how does it represent social groups or issues? Conventions are used in our product as we tap into some recurring themes in the music video. To meet the "typical" Christmas music video that one could see in western media, snow has been added to the establishing shot. In an effort to tie the music video into a theme, our editor also employed the same color palette as the majority of Christmas music videos. The video is filled with bright and vibrant reds and greens. As the actor, I made sure to use angles and actions in the music video that are really playful and almost childlike. Our music video challenges conventions because it doesn't have background characters singing and dancing as a high-end, high-budget Christmas music video would. We also portray a man as the main actor which also is not common in a Christmas music video as it challenges gender roles that come with being a male. 2. How does your product en...